MedCr
Medical equipment · MedCrBuild an online store for an AED distributor that serves a single home buyer and a school district procurement team from the same storefront.
the challenge
MedCr is an authorized distributor for Philips HeartStart, ZOLL Medical and Prestan. One site has to sell a single defibrillator to a parent and a bulk order to a hospital or government agency, and each buyer needs different proof before committing.
the solution
Built a dark, product-led store: a hero leading with authorized partner status and FDA clearance, a "what are you protecting" section that routes visitors by setting (home, workplace, school, EMS, CPR training), product cards carrying the specs buyers compare on, a side-by-side AED comparison tool, a buyer guide, and a request-a-quote path for bulk, GSA and government pricing.
results
One storefront that handles a single-unit checkout and a district-wide quote request, with warranty, clearance and shipping terms stated before the cart.
