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Home services · Internal conceptDesign a consumer super-app brand for home services: cleaning, laundry, groceries, repairs and beauty, booked from one screen.
the challenge
Home services are booked through six phone numbers and ten text threads. The concept had to make one app feel calmer than that, and make a broad service catalog readable at a glance on a phone.
the solution
A concept built end to end: a full landing page with an indigo and hi-vis yellow identity, a custom wordmark, real product photography style imagery, an app UI mock with live booking states, service cards for cleaning, laundry, groceries, repairs and beauty at home, a four step how-it-works and a partners section. Designed mobile first and captured as desktop and phone walkthroughs.
results
A portfolio concept, not client work: designed and built end to end to show the level a finished product page can reach. The same system now fronts the sitesbyfilip Instagram reels.
